I love my website. It’s professional, yet fun. It’s colorful, yet organized. It’s everything I want people to see when they research my writing and editing services: samples of my
professionalism, my editing experience, and an idea of what it would be like to let me take a pen to your literary baby.
But what about people who are looking for Karin Beery, novelist? President of the Great Lakes Chapter of the American Christian Fiction Writer’s Association? Fiction teacher and presenter?
And how does my blog fit in to all of this?
After years of revamping, revising, and revisions, it’s happening again. The blog needs to change, but it’s doing more than that – it’s leaving. My blog and my website are breaking up.
I’ve reached that point in my career (finally!) when people are hiring me as an editor and agents are reading my manuscripts. Karin Beery online isn’t enough anymore because there are two types of people looking for me: those who want to hire me to help them get published and those who are interested in publishing my books. One group wants to know who I’ve worked with, how I can help them, and what my services include. The other group wants to know long I’ve been writing, what is my genre, and how can I connect with my readers.
I now have two different audiences…and only one website. Only one blog. It’s not working. It’s time to break it up. Karin Beery – writer, editor, coach and Karin Beery – novelist. Two landing pages. Two blogs. That means some website construction. Naming my business. Coming up with a game plan.
I’m going to take the month of December to figure things out and work with my web guru. While I do that, I have some guests lined up for interviews and some Christmas stories. As they share about their holiday experiences and lives as writers, I’ll be figuring out the differences between the editor and novelist. I don’t know how long it will take. I don’t know what the end result will look like. I just know that there will be changes. There will be yet another blog revision. And there will eventually be a name for my editing services.