Some people are well-read, well-educated individuals. Others are sassy. Some have mastered the art of sarcasm or metaphor. What about you?
You may think that your voice doesn’t matter on a blog. People don’t actually know you. The majority of your readers have never met you (and never will). It might appear is if you can hide behind your keyboard, but don’t let the computer trick you. The most important thing you can do for your blog is to be yourself. That means finding your voice.
So what is your voice? It’s an accurate representation of your communication style.
Are you naturally analytical (think Bones)? Do you like to share the history of things (like Sheldon on The Big Bang Theory)? Maybe you see the world as it relates to John Wayne movies (that would be my husband). Whatever your style, your blog should reflect it. The one thing your blog has that no other blog can offer is your voice. There are no shortages of writing, cooking, homemaking, or athletic blogs on-line. What will set you apart? Your voice.
Take some time to figure out what it is that makes you unique. What’s the lens through which you view the world? For me it’s fiction – books, TV shows, movies. I can’t help comparing things to what I’ve seen, heard, or read. That’s who I am and how I see things, all with a bit of smart-aleck on the side.
If you’ve been reading my blog this year, you’ve noticed that I haven’t practiced what I’m preaching. If you were on my side of the blog, however, you’d also notice that my readership has plummeted. I tried to make this blog something that I’m not, and it failed. It’s time to change that. (Of course I can’t think of a single movie reference right now to use here, but I’m sure you’ll forgive me … I hope).
So how do you see the world? How do you communicate with others? What’s your voice?